South Carolina Youth Challenge PR Campaign

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Since July 2016, a successful PR campaign was implemented for the South Carolina Youth Challenge Academy. The goals of the PR campaign was to increase online presence and increase the number of students enrolled by January 2017. During the campaign, it was discovered the surrounding communities were greatly unaware of the program’s existence, although 100% of respondents believed in the necessity of such a program. The campaign achieved all the goals set forth, even surpassing a few of the goals. The presentation discusses the goals, strategies, and tactics used during the PR campaign.

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